This is great news, for some extremely lucky sap.
A winning bottle of 7UP or affiliated beverage contains a prize good for a trip to space on a private suborbital vehicle.
Via The Directory of Wonderful Things (who got it from Fark - how I missed that I have no idea. How disappointing.)
More on this very cool development from the actual article on MSNBC:
When SpaceShipOne won the Ansari X Prize last October, the marketers behind the Diet 7UP soft drink said they would give away the "first free ticket to space" — and this week, the contest has begun.
To take part in the promotion, you go to 7UP.com (actually, a linked Web site) and enter 15-character codes that are printed on a variety of 7UP, Sunkist, A&W Root Beer and Canada Dry bottle caps and 12-packs, sometime between now and Sept. 15.
Just to add a little meat to this PARTICULAR contest - another development from this week:
NASA has offered a $250,000 prize to any scientist who discovers a way of extracting breathable oxygen from moondust...To claim the MoonROx prize, scientists must develop and demonstrate hardware capable of extracting at least five kilograms of breathable oxygen from a simulated lunar soil made from volcanic ash in an eight-hour period.
From CNN.
What does all of this mean?
Put it together.
One small step for a man, one giant step closer to moving the family and I to the moon and creating my Moon Empire.
I've gotta get to work on my O2 extraction techniques... and drinking a lot of Sunkist while I do it.
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